advancis announced today version 5 of its digital brochure product line. The new version introduces an advanced search engine which gives users the ability to search all content inside the brochure, not just text.
Multimedia search | The advancis® brochure search engine represents a significant improvement over traditional engines because it can actually search the content of multimedia files such as videos and sounds like narrations or voice overs.
The benefits are two-fold; users finally obtain relevant results to their queries, results that are not limited to the text featured on the brochure pages. As brochures feature more and more multimedia files to engage and inform their target audiences, guiding users solely to the text on the pages after they enter a query means that only a fraction of the marketer's investment in the brochure is put to work. If the content is not presented to the user, it will not be viewed.
Typically, users fail to take advantage of videos on the Web because they can't tell, unless they watch the entire video, wether it will be a good use of their time. The new search engine changes that as it searches the video content, not just the video title. Based on its relevance, the video will be presented as a result to the query.
Marketers may actual benefit the most from the new feature as they can finally leverage the investments made in the production of multimedia files, knowing that their audiences will be encouraged to watch videos or listen to narrations that feature content relevant to their queries.
Live, dynamic searches | Available in advanced Operating Systems, live dynamic searches display results as the user types in the query. Results are instantaneous. The experience more pleasant and in line with the rest of the experience offered by the advancis brochure.
Improved performance | Significant improvements have been made to increase the performance of the digital brochure on slower machines. This series of enhancements has been targeted at the home users who don't update their computer systems as often as their corporate counterparts.
OS compatibility | MAC versions are still compatible with Mac OS X as well as Mac OS 9.x. Windows versions are compatible with Windows 98 or later.
As with previous versions, the digital brochures can be self-contained or web-based, delivered on a CD or incorporated in a web page. The brochures are available in more than a dozen languages and will be offered through the advancis advertising agency network.
About the advancis advertising
advancis.agency, agence.advancis, agenzia.advancis and advancis.agentur
are part of the advancis network of advertising agencies which
spans Germany, France, Italy
, the UK and the US. Since 1999, advancis has made its mark by helping large companies and companies with premium brands achieve above-average results on the Web without putting their brands and eBrands at risk.
Note to editors
For further information, contact the advancis marketing department
(EU) +33(0)4 93 18 49 25
(US) 1 214-766-4854
or online at http://advancis.com/Digital_brochure/