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First-mover advantage:
a new perspective on Internet marketing
by Claudie Clot, CEO of advancis.com
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What happens when too many
companies use the same marketing techniques to reach their audiences?
Too often confusion, and, above all, little results. Welcome
to the new world of marketing on the Internet, a world where
thousands of companies are competing for the attention of your
prospects and customers. And because Internet marketing offers
significant cost-advantages over traditional marketing vehicles,
there is no shortage of "emarketing" messages. Your
audience is continuously bombarded with ads and incredible offers.
It is not surprising that hundreds of marketing professionals
are finding themselves at a loss, unable to explain why they
are getting no significant results while others seem to generate
unheard of response rates by marketing their offerings on the
Web.
Make no mistake; Internet marketing
represents a powerful way to deliver your messages, reach your
audience and sell your products. Yet, to achieve significant
results, marketing professionals must carefully avoid 4 pitfalls
of marketing on the Web.
Pitfall
1. Too late to the
game
Pitfall
2. Too easy to forget
the rules
Pitfall
3. Failing to use the
right tool for the right job
Pitfall
4. Falling victim to
spammarketing
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