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First-mover advantage:
a new perspective on Internet marketing
by Claudie Clot, CEO of advancis.com
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Pitfall 2. Too easy to forget the rules
First, you need to review the
stages your prospects go through when making their purchase decisions
and gauge the impact of the Web. Only then will you be able to
determine which Internet tools are the most appropriate. Second,
you must develop a fully-integrated Internet marketing plan which
defines how the different Internet marketing tools will be used
to achieve your objectives. The goal is to ensure a cohesive
approach. By focusing on the whole picture instead of the individual
elements of the campaign, you will create an Internet marketing
plan that generates a greater impact. Finally, revise your Internet
marketing plan every three months or so to ensure you can integrate
the latest Internet tools and techniques as well as account for
changes in your audience's online habits and shopping behavior.
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Useful links
Pitfall
1. Too late to the
game
Pitfall
2. Too easy to forget
the rules
Pitfall
3. Failing to use the
right tool for the right job
Pitfall
4. Falling victim to
spammarketing
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