Going digital can be both exciting and risky at the same time. On one hand, marketers can enjoy dramatic savings in printing and shipping expenses while reaching more prospects and presenting more timely information about their products. On the other hand, the introduction of an eBrochure in a marketing plan can present risks because customers have become accustomed to paper brochures. If the eBrochure does not carefully address their preferences and offer new benefits, it will likely not generate the results one can expect.

advancis has approached eBrochures from the user experience perspective rather than simply focusing on technology and features. The goal: expose your customers for the longest period of time to your brochure content. Everything has been designed so that the average users can enjoy the eBrochure and forget they are no longer on the paper version.

Gone are the complicated user interfaces you find in all eBrochures today. In fact, the advancis^?? eBrochure line is designed to be simple. Simple to use. Simple to read. Simple to enjoy.